10 posts tagged trends
“I don’t know what are. I think people make them up, and then they say, ‘Oh yeah, yellow’s really in this season.’ Sometimes there are obvious trends, but there aren’t any at the moment I can think of. Are there? It’s bullshit. Trends are a lie magazines make up so you feel like you have to buy something.”
— Alexa Chung on [fashion] trends.
Time to get grounded. It’s totally debatable if it will be a craze, but I saw this coming. In a world where footwear has been revolutionized by shoes like the Vibram Fivefingers and women are paying $400 a week for ready-made green juice cleanses, fashion is catering to a growing market of luxury customers that are craving more holistic, orthotic direction. The typically garish sandal by Teva, has been reinterpreted by several designers as perfectly stylish footwear.
JWT Intelligence’s Top 10 Trends For 2011
So you’re wondering what will be trendy in 2011? According to marketing communications firm JWT Intelligence, technology will become next year’s trend-du-jour. With today’s cultural obsession with social media and electronics, this is not a major surprise.
According to JWT’s 2011 report, 1.) games will be taken to another level, 2.) our economy will act on urgency and 3.) our consumerist culture will become non-committal.4.) Technology will possibly take over our lives even more so than now, leading to 5.) an alternative “de-teching” lifestyle for individuals exceedingly overwhelmed by it all. 6.) Retail will find a variety of ways to reinvent itself since technology has created news ways for people to consume. 7.) Creative urban renewal will continue to thrive as more and more people gravitate to live in cities. 8.) Reality and technology will collide, 9.) hyper-personalization will become even more popular and 10.) outsourcing self-control will become a norm.
Does this all make sense? If this all sounds too Back To The Future for you then watch this video to make sense of it all.
“Say so long to the early adopter. Today, the most influential guy in the room is the tastemaker who senses when a trend’s 15 minutes are up.” - David Amsden

Photograph by Gregg Broom for Details
“For some guys, the go-to reward after a hard day isn’t whiskey-it’s Gucci.” - Kayleen Schaefer

Photograph by Jennifer Livingston for Details
“The skinny, androgynous skate punk, favored by designers for years, has grown up, hit the gym and gotten a job.” - Guy Trebay

Photo: Lee Clover for The New York Times (featuring models Chris Winter and Doug Porter)
Black Party, Spring 2010
Black Party is this weekend, but who does that anymore? According to fashion designers, a black party is happening on the runways. Doom and gloom within the global economy influenced this trend and it’s very evident in many collections this season. It’s pretty odd because color is strongly associated with spring. But, get used to it because, judging from the state of the current economy, black may be here for a while.
Leg Room, Spring 2010
‘Show me some leg!” should be the official statement from designers this season. It’s all about exposing this lengthy part of a man’s body and celebrating all of its goodness. I wrote a post about this trend a few days ago, but I’m still fascinated by the variety of short-shorts available in stores right now. Your legs better look great because it’s all about that southern exposure.
Blue Crush, Spring 2010
Let’s hope blue skies are ahead after this weekends endless supply of rain. Designers were already in a blue state of mind, judging from what they’ve sent down the runways for spring 2010. Be careful with how you incorporate this trend into your wardrobe, because resembling a Smurf only looks good in cartoons.
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